Having a professional Landing page is a must and one of the most important things need to be paid attention to.

Every websites from Blogs and Personal, Infomational, Comunity Online, Portfolio, Cataloge and Brochure,..etc to all the E-commerce store, they all have a Landing page.

For a practical example, your website is a supermarket, and there will be a lots of other side doors besides the main entrance for sure. Each of these secondary entrances will accommodate different customers. Landing pages in your website are the secondary entrances of the supermarket.

What is a landing page?

Landing page is also known as a lead-capture page, jump page or splash page in the field of online advertising. This is a page that appears when potential customers click on a link in a search engine or product ads. Landing pages are optimized for keywords and key phrases in search engines and often show the extension of an ads. Landing page are regularly misunderstood by a homepage or other product pages.


Landing page is a form of product promotion site on the internet, it is the design of a website that introduces products and services that need business and is often called a microsite page. This is an effective tool to help increase website rankings in search engines and bring a large number of customers to the business.

Main purpose of Landing page

Help you to capture and lead customers to the products of the business you promote. Landing page is not the homepage but it is the solution and tool provided by the business and serves as a door to introduce products. Landing page always aims at customers to visit to learn and choose products.

Why do you need to use the Landing page?

Landing pages give businesses a lot of different benefits. Therefore, you need to build one or even several Landing pages

Landing page helps increase conversion rates

The ratio of the number of viewers on your page to your actual customers is understood as the conversion rate. Because of this ratio, you will need to use the Landing page for the simple reason of increasing the number of customers. Besides, the number of customers that are potential customers prove the superiority of this tool.

Landing pages help businesses convey their brand better

The product information will be selectively provided to customers by the Landing page. Therefore, it will make a mark for customers about the product. The company's brand will be remembered by customers and create maximum trust for customers.

Landing page helps businesses draw more loyalty customers

When a Landing page is designed to maximize user friendliness, it is very easy to use and less demanding. Landing page with suitable products and funny games will give customers an enjoyable experience. Users who visit a Landing page will search for the information and benefits they desire.

Check out the indispensible components in a Landing page

These folowing things is to creating the perfect landing page. Building them are enough information for your customers:

1. Don't use your Homepage as same as a Landing page

Homepage is a page that contains a lot of content and information. It's very complicated and prolix. If it's not well organized, it will disturb visitors, make them uncomfortable and get lost in the maze of links and images
Therefore, make sure that your landing page does not make the same mistake, the reduction and simplify are beautiful enough

2. Must-have things that a Landing page included

• A headtitle and (optional) sub-headtitle
• A short description of the what is being supplied and delivered
• At least one extra image or short video or a slider
• (Optional) supporting proof elements such as testimonials, customer review, or guarantee badges
• Most importantly, a subscription form on the landing page itself to gain customer information. If for some reason you can't place an input filed on the landing page, use a big and simple call-to-action (CTA) button to navigate visitors to the next step.

3. Say no with extra Navigations

The only one main purpose of Landing page is to stimulate the visitors to do one certain action, lead them to the only goal.

If the visitors visit this page, we would like them to certainly take that action, have an implement there. If we place a navigation on the Landing page, they will be lost their attention to the main action and easily go away from the landing page.

So, discarding the extra navigaton is nesessary

4. Let the Components Simple and well-organized

As I mentioned above, the reduction and simplify are beautiful enough. Don't  make your landing page look so awful with too many text and image. Let space and gaps there and high light all the crucial things such as Headline, Logo image, Call-to-action button,.. etc
You must emphasise the action that you want your visitor to perform, focus on the main conten. You can use the color constrastment or size rule

5. Match the Content to a Visitor’s Previous Source

Whether a visitor start from  another source such as a PPC ad, email, or call-to-action, make sure the messaging matches seamlessly in the entire path. If your PPC ad says “See more our Products,” your landing page should say the precise same thing -- or similar. If there is a wandering in your conversion, visitors will feel as if they are cheated and go to a wrong place. They will likely no longer stay on your site and hit the ‘Back’ button.

How to Create a Landing Page

The easiest way to create a landing page is to use a landing page template. What is a landing page template? It’s a pre-designed web page that you fill in with your specific details.

Many premium WordPress themes come with pre-designed landing pages. You don’t have to know any code to change the headline, body text, CTA, and other elements.

Even if you don’t have a pre-built landing page, you can create one based off the rest of your website’s design. Remove any elements you don’t want by changing the code yourself or hiring a web developer.

When it comes to web forms, there is no magic answer for the number of form fields that should be required. But here is one simple rule of thumb: only ask for what you or your sales team really needs. If you don’t need their hair color, don’t ask for it. Try to stay away from sensitive or confidential information, too. And never, ever use the word “Submit” on the form button. Always use language for what they are getting in return. For example, use “Download Now,” “Get your Free Evaluation,” or “Join our Mailing List.”

Landing pages help businesses create different ways to advertise their products
Until now, business people often thought that just having to provide full product information of enterprises to customers could sell products. However, with the current development of information technology, things become more difficult. Landing page has become an advertising method that brings a lot of business efficiency. Businesses or individuals selling online can create many applications to attract customers such as: experience the game or participate in small contests to be able to receive incentives when buying.